Nov 10

“How can I attract new customers, at low cost and without reducing profits”?

A steady flow of warm, qualified prospective customers is literally the lifeblood of every business.

Without them, your business will wither and die.

“I know from bitter experience”

My business nearly did just that about 7 years ago so I changed the way I did things… more on that later.

Through lack of formal training and sheer animal cunning, many small business owners dream up same amazing low budget marketing methods that do actually work.

Like the guy who ran a muffin stand at a local market. His sign read:

“Scientific tests now prove what muffin eaters have known for years”

Catchy isn’t it, you’d wander over and have a look wouldn’t you… particularly if you like muffins.

I would.

Anyway, it was his SIGN that attracted more prospects, and HE turned them into customers.

The performance of just about any business can be improved even with rudimentary low budget marketing methods, however the results can be improved dramatically by applying a strategic approach and a little marketing knowledge.

Do any of these questions sound familiar?

  • How & where am I going to get customers for the new business that I’m starting up?
  • How am I going to replace those two major customers that inexplicably switched suppliers last month?
  • How can I increase profits so I can take my wife and children on a good holiday to make up for all those extra hours that I work when I should be at home?
  • How can I get a steady flow of warm, qualified prospect without employing expensive sales/marketing staff?


Listen up…

You don’t need a marketing budget the size of Coca Cola’s to successfully grow your business.

You can learn how to do it yourself, just like I did, and introduce a simple mix of low budget marketing methods & strategies, best suited to your business, that really work well.

Oct 30

Are you constantly banging your head in frustration due to the lack of internet traffic to your web site? Are you tormented by the information overload listening to all the latest free website traffic tactics and not being able to understand what it all means? Are you stupefied by the way your website just dropped out of the Google search results as quick as it got there? Or are you just too broke and all you have to rely on is getting some free website traffic tactics?

You can employ website traffic tactics without spending dime. However, knowing how is the real deal. Here are a couple of tips:

Linking

Linking is Key. Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most vital. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own related niche. And of course, don’t overkill as this might ban you from search engines for a long time.

Meta Tags

Meta tags help you to acquire your desired traffic for your website by containing keywords that target your business. Meta tags help search engines figure where to place your web page. If you are unsure of where to begin with meta tags be sure to ask someone who knows php or html for assistance. Meta tags are easy to adjust even for the most inept coder.

Keyword rich content

Writing or finding free articles that provide solid information regarding your business is one of the best ways to enhance your content. Making use of a free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients. Answer peoples questions.

Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links. Look up article marketing.

These three methods, if employed properly, will not only make your web site more popular but will help you to achieve your most desirable result - a higher conversion rate.

Oct 26

It has been years since blogging first began to emerge on the scene. In short order it has been considered as one of the most addicting fads. Even teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can say whatever bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent. There is huge potential for growth in the Fargo Market for blogging and online business growth.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. Blogs can be set up to no cost at all, and can be used for just for the fun of it or as a business promotional tool.

Blogging for your Internet based business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog. They can be the first to know about any and all upcoming changes enabling them to share that news with others.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives and accessed later. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging. Also including with that the ability to discuss those changes and feeling with your readers.

4. Include links that will fetch back links and subsequently improve your ranking on search engines making it easier for you to be found. This could be better executed through putting well-written articles in your website with lots and lots of content. Affiliate links can also be included in your blog to earn more extra income or can be offered to others as a way to boost traffic and exposure.

5. Collect responses through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers. Allow open dialog to flow creating a since of community

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs. Sharing is very crucial to the exposure of your ideas and products.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software like Wordpress or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.

Oct 22

Best things in life are for free. This especially holds true with in advertising one’s products or services. With free Internet marketing services, one can save a lot of time and money. Instead of shelling out for the marketing aspect of your product or services, that chunk of money could be put to other important elements of your business such as customer service and better products.

This is not to tell you that it is better focus on plain Internet marketing. It still will do your business a lot good if you mix traditional advertisement efforts such as fliers, business card and the like.

Here are few of the free methods that you could employ to make your products and services more visible online.

Promote your Fargo website with free search engine submission and optimization SEO

Submit your website to various search engines frequently. This will make many more people know that your website actually exists and is updated often. Aiming for the top search engines will help a lot in this endeavor (Google, Yahoo, MSN).

Improve your content

Remember that information on articles with good content is a traffic generator for websites. This time it is about making these articles serve your website better by using keyword suggestion tools that are offered for free (go ahead and Google it). Update your web site’s content on a regular basis.

Get free content

If you have no time to increase the SEO or search engine optimization friendliness of your articles or site, you can look for free content from article directories. All you need to do is retain the resource box of those write-ups. Feel free to modify this content in order to contain more unique content.

Use free comprehensive web traffic analytic

There are tools available that you can make use of without costing you a cent. Your website’s hits statistics will be produced by this kind of Internet marketing tool for your own analysis. With these stats you can better adjust your site and campaign.

Learn to tweak web design templates

You don’t have to be too techie-geeky to be able to design your web site. Oftentimes, web design templates or custom-made layouts are available for the Internet marketer to use. Running a search for free templates will net you thousands of free designs for you to use.

Increase your website’s footprint

Tools such as search engine position trackers may be used to see your website’s standing for your specific keywords.

These processes are very convenient to use as long as you keep in mind that you use and try to master their use for your own benefit including increased profit. Just don’t get obsessed with your achievements when you finally learn how to use them and incorporate them in your Internet marketing feat. Remember that all of this takes some time and doesn’t happen overnight.

Oct 18

Your new Fargo business will benefit a lot from various Internet marketing methods. But you don’t have to spend millions of dollars to get some decent exposure for your company. There are ways to make your business be seen and felt without going overboard with your advertisement budget.

Make use of the Internet - through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results.

Firstly, you need to start with a website before you can make use of these low cost Internet marketing strategies. We can help with that ;). So go create one or hire a web developer. It will display your products and or services. You can use this site to employ the following Internet marketing techniques for your Fargo based business.

Affiliate Marketing

This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates. This is a great incentive for others to promote your business.

Links

One of your goals should be to attain a good ranking with search engines aka SEO. One way to do it is through building building backlinks. This could be done through trading links to other businesses that are related with yours.

Newsletters

Allowing people to subscribe to a will help greatly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent and written for a general audience. Services like Aweber can automate this process.

E-mail Marketing

A very low cost marketing technique for your Fargo Marketing needs. This Internet marketing tools, stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or soon enough you will have to close down you business due to complaints. Do as to others…. right?

Article Marketing

If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website. Getting you website indexed by popular search engines means more traffic for you in the long run.

Use of Forums

Expand your Internet network is through joining forums that mainly discusses stuff regarding or related to your products and services. Actively posting responses or answers and asking relevant information will build your reputation as that forum’s member and boost your company’s visibility through your signature files. These signature files are those that go with your every post. Links to your website could be included in this signature. These links help boost traffic from the forum and search engines.

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